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In recent years, when browsing major academic journal websites, one may notice that many articles are accompanied by a playable video. This is not merely a superficial enrichment of format, but rather signals a shift in scholarly communication from static text to dynamic, interactive visual presentation. As a key medium in this transformation, video abstracts expand the communicative dimension of traditional text through visual storytelling. They not only present research innovations but also reshape how academic outputs connect with readers, the public, and future scholars. Understanding video abstracts has therefore become an essential part of grasping contemporary scholarly communication practices. 1. Why Video Abstracts Are Taking Off in Academic Communication The evolution of scholarly communication has always been closely aligned with the development of digital media ecosystems. Today, there are over 5.3 billion internet users worldwide, with more than 5 billion active social media users [1]. Video platforms such as YouTube and Instagram attract billions of monthly users. Cisco’s Visual Networking Index predicted that video would account for over 82% of global internet traffic [2]. Against this backdrop, traditional text-based formats alone can no longer fully meet the needs of research dissemination. With the widespread adoption of social media and video platforms, academic communication relying solely on text is no longer sufficient to reach broader audiences, including researchers, policymakers, and the general public. The popularity of official video channels such as Nature Video and Science Magazine, which have hundreds of thousands of subscribers, demonstrates the strong public engagement potential of video-based scientific communication [3]. Video abstracts have emerged in response to this trend. They transform structured research findings into shareable visual narratives, acting as an interface between academia and the broader digital space. The International Association of Scientific, Technical and Medical Publishers (STM), in its outlook on 2024 publishing technology trends, emphasizes the importance of user-centered innovation and the need to provide “digital natives” with more mobile, visual, and multimedia-rich forms of scholarly communication. This highlights a clear direction at the industry level. 2. Evidence Matters: Do Video Abstracts Really Enhance Research Impact? The core value of video abstracts lies in their ability to significantly improve visibility, reader engagement, and citation impact. A growing body of empirical research supports this claim. 2.1. The Metrics That Prove It In terms of increasing article attention, early studies have demonstrated a strong positive correlation between video abstracts and visibility. Spicer’s analysis found that among the top 25 and top 100 most-read articles, those with video abstracts were significantly overrepresented [4]. Regarding communication effectiveness, experimental research by Bredbenner et al. showed that, compared with graphical and traditional text abstracts, video abstracts ranked highest in terms of comprehension, user enjoyment, and willingness to follow future research updates. This indicates their effectiveness in improving both understanding and engagement [5]. In terms of measurable academic impact, a study by Zong et al. published in Scientometrics found that articles with video abstracts had an expected citation count 1.206 times higher than those without, representing an increase of approximately 20.6% [6]. Another cross-sectional study by Bonnevie et al. reported that articles with video abstracts showed an average increase of about 15% in citations, 35% in views, and 25% in Altmetric scores [7]. Publishing practice data further supports these findings. Wiley reports that articles with video abstracts achieve an 80% increase in full-text views on Wiley Online Library and a 10% higher Altmetric score. MDPI’s video service impact report also indicates that articles with video abstracts show increased views, downloads, and citations compared with those without. For example, Remote Sensing experienced the highest increase in views (up to 112.25%), while Journal of Clinical Medicine (JCM) showed the highest growth in downloads (47.19%) and citations (201.2%). Figure 1. MDPI video abstract impact report. Comparison of the effects of video abstracts on article views, downloads, and citations across four journals: JCM, Agronomy, Remote Sensing, and Nutrients. The analysis covers all articles published between 1 January 2023 and 31 October 2025. In this study, 30 articles accompanied by video abstracts produced by the MDPI Academic Video Service were included as the video abstract group, while the remaining 24,906 articles published during the same period without video abstracts were used as the control group [8]. These findings collectively demonstrate that video abstracts enhance both the academic depth and societal reach of research, achieving a dual impact on influence. 2.2. From Journals to Social Platforms Compared with traditional academic papers, video abstracts are more easily integrated into the dissemination mechanisms of social media and video platforms. This advantage is driven by both algorithmic preferences for video content and human cognitive processes. According to Mayer’s multimedia learning theory, combining text with images or video improves comprehension and memory retention. Research by Guo et al. further shows that shorter videos, especially those under six minutes, achieve significantly higher completion rates [9]. Video abstracts, typically 3–5 minutes in length, effectively present core research findings within a limited timeframe while avoiding cognitive overload. This format aligns well with contemporary patterns of fragmented information consumption, enabling broader dissemination of research outcomes. Moreover, a study in the European Journal of Sport Science found that professionally produced animated video abstracts significantly outperform text-based or author-produced videos in terms of attention, reach, and engagement on the X platform [10]. Leading institutions such as the University of Cambridge, Duke University, and the University of Hong Kong also recommend the use of video abstracts to enhance research visibility and impact, providing clear guidance for researchers, particularly early-career scholars. 3. Where Video Abstracts Make the Biggest Difference With increasing adoption, video abstracts are now applied across multiple stages of academic activities, all aimed at improving communication efficiency: Journal and database platforms: As supplementary materials, video abstracts help users quickly assess relevant information during literature searches. Academic conferences and seminars: They enable audiences to grasp key findings rapidly, allowing discussions to focus on substantive issues. Grant applications and research reporting: They provide intuitive presentations of innovation and methodology within limited evaluation time. Interdisciplinary collaboration: They offer a more accessible communication tool, reducing barriers between researchers from different fields. Teaching and science communication: They help non-specialist audiences understand complex research topics. The practical value of video abstracts is becoming increasingly evident. Through diverse application scenarios, they promote academic exchange and collaboration while demonstrating unique advantages across multiple domains. 4. What’s Next for Video in Research Communication The rise in video abstracts is not accidental but reflects the combined evolution of open science, digital publishing, and diversified communication formats. As research dissemination expands across platforms and multimedia environments, text-centered formats alone are no longer sufficient. Major academic publishers—including MDPI, Springer Nature, Elsevier, Wiley, and Taylor & Francis—have already incorporated video abstracts into journal platforms and author guidelines, recognizing them as an important tool for enhancing visibility and dissemination. In this context, MDPI’s Academic Video Service provides comprehensive support centered on video abstracts, including scriptwriting, animation design, professional voiceover, and multi-platform promotion. These videos can be directly embedded into article pages, improving dissemination efficiency while enhancing the traceability and long-term visibility of academic outputs. Figure 2. MDPI academic video service. References [1] Digital 2024: Global Overview Report. Available online: https://datareportal.com/reports/digital-2024-global-overview-report (accessed on 15 January 2026) [2] Cisco Predicts More IP Traffic in the Next Five Years Than in the History of the Internet. Available online: https://newsroom.cisco.com/c/r/newsroom/en/us/a/y2018/m11/cisco-predicts-more-ip-traffic-in-the-next-five-years-than-in-the-history-of-the-internet.html?utm_source.com (accessed on 15 January 2026) [3] Huang, S.; Weng, Y.; Yang, Q. Current Status and Development Strategies of Science Journal Video Channels on WeChat: A Case Study of Chinese Academy of Sciences Journals. Chin. J. Sci. Tech. Period. Res. 2023, 34, 1392–1398. [4] Spicer, S. Exploring Video Abstracts in Science Journals: An Overview and Case Study. J. Librariansh. Sch. Commun. 2014, 2, eP1110. [5] Bredbenner K.; Simon S.M. Video abstracts and plain language summaries are more effective than graphical abstracts and published abstracts. PLOS ONE 2019, 14, e0224697. [6] Zong, Q.; Xie, Y.; Tuo, R.; Huang, J.; Yang, Y. The impact of video abstract on citation counts: evidence from a retrospective cohort study of New Journal of Physics. Scientometrics 2019, 119, 1715–1727. [7] Bonnevie, T.; Repel, A.; Gravier, F.E.; Ladner, J.; Sibert, L.; Muir, J.F.; Cuvelier, A.; Fischer, M.O. Video abstracts are associated with an increase in research reports citations, views and social attention: a cross-sectional study. Scientometrics 2023, 128, 3001–3015. [8] MDPI Video Abstract Impact Report 2025. Available online: https://encyclopedia.pub/insights/impact-report-2025-how-mdpi-video-abstracts-enhance-research-visibility(accessed on 15 January 2026) [9] Guo, P.J.; Kim, J.; Robin, R. How video production affects student engagement: an empirical study of MOOC videos. Proceedings of the first ACM conference on Learning @ scale conference; Association for Computing Machinery: New York, USA. 2014, 41–50. 10.1145/2556325.2566239. [10] Erskine, N.; Hendricks, S. What is the effect of posting video abstracts on journal article impact? J. Vis. Commun. Med. 2024, 47, 47-55. doi: 10.1080/17453054.2024.2423087.
Blog 20 Apr 2026
Encyclopedia MDPI is thrilled to announce significant enhancements to its Academic Video Service, which aim to improve its quality, accessibility, and functionality. Since its launch, our video service has enabled numerous scholars to present their research in a dynamic and visually engaging format, greatly enhancing its visibility and impact. Due to the overwhelmingly positive reception this service has received, we have reached a point where the number of orders we are receiving exceeds our current capacity. In order to maintain the quality of these videos and continue optimizing the service, we have made the decision to introduce a fee. However, to ensure that this service is still a cost-effective option, we have set our prices significantly below the market average. 1. Highlights of the Upgrades to the Service Although the service will now be fee-based, we are committed to providing even more professional and comprehensive support, including the following: One-on-one video production guidance Personalized assistance to ensure your needs are fully met. Scriptwriting and English editing Expertly crafted narratives and professional English editing to ensure your research is presented clearly, accurately, and with impact. High-quality animations Visually engaging animations are created to simplify complex research and captivate your audience. Whiteboard Animations: Clean and minimalist, using hand-drawn illustrations to explain ideas step-by-step. Motion Graphics (MG) Animations: Cartoon Style: Bright, colorful, and approachable, ideal for making technical or scientific content more accessible and engaging. Hand-Drawn Style: Unique and artistic, adding a personal touch to your research while maintaining clarity and professionalism. Customized infographics (optional) We can also create tailored infographics to visually summarize key data or findings, enhancing the clarity and appeal of your video. Native voiceover Native speakers provide voiceovers to enhance the accessibility and reach of your research. Multiple rounds of revision To ensure your video accurately represents your work. Social media promotion Expanding your research's visibility and impact. 2. Why Choose Us? The Proven Impact of Video Abstracts Research shows that a well-crafted video abstract can significantly enhance the visibility and impact of your work. It has been shown to do the following: Increase paper views by 120% (Source: 10.1007/ s11192-019-03108-w) Boost citations by 20% (Source: Wiley Online Library) Improve journal rankings by 33% (Source: Research Square) Raise Altmetrics scores by 140% (Source: Research Square) Our Expertise in Academic Research Backed by MDPI, our experienced production team combines deep academic knowledge with creative excellence. We understand the nuances of scholarly communication and ensure that every frame accurately conveys the value of your research, meeting the highest standards of quality and precision. Collaborations with SCI Journals We have partnered with over 60 SCI journals to create exclusive video series, enhancing the dissemination and impact of published research. For example, our collaborations with Entropy, Remote Sensing, Nanomaterials , Animals , Nutrients, Foods , Sustainability, Cancers, etc., have helped authors achieve greater visibility and recognition for their work. Global visibility The videos are linked to your paper's DOI for maximum exposure. Available Video Services and Their Pricing Video Abstract (up to 5 minutes long): Summarizes the key findings, methodology, and significance of your research paper. Regular Price: 600 CHF Short Take (up to 2 minutes long): Uses original animations to explain the specific aspects of your research. Regular Price: 500 CHF Scholar Interview: A face-to-face discussion offering deeper insights into your publication. Regular Price: 400 CHF Scholar Profile: A brief overview of a scholar’s career, highlighting education, research focus, and key achievements. Regular Price: 500 CHF 3. Video Production Service If you want to see some examples of our videos, please visit https://encyclopedia.pub/video. If you would like to apply for the video service, please click https://encyclopedia.pub/video_service. 4. Others If you have any other questions, please contact office@encyclopedia.pub.
Announcement 14 Apr 2026
The Encyclopedia platform, together with the journals Biology and Nutrients, launches the Best Video Abstract Awards to increase the visibility and reach of published research and to inspire researchers to explore the power of visual storytelling. Video abstracts have become an increasingly important medium for scientific communication. By integrating narration, visualizations, animations, and experimental footage, they make complex research more accessible, engaging, and memorable. This initiative recognizes video abstracts that are not only scientifically rigorous but also creatively compelling and educational, thereby promoting broader dissemination and deeper community engagement. To learn more about the awards or to participate directly, please visit the event page via the links provided below. https://encyclopedia.pub/best-video-abstract-award 1. Event Duration 9 February 2026 – 2 February 2027 2. Awards Biology Best Video Abstract AwardOpen to video abstracts based on papers published in Biology between 1 January 2024 and 31 December 2025. This award will be granted to two video abstracts based on the evaluation of the Award Evaluation Committee. Nutrients Best Video Abstract AwardOpen to video abstracts based on papers published in Nutrients between 1 January 2024 and 31 December 2025. This award will be granted to two video abstracts based on the evaluation of the Award Evaluation Committee. Prize For each journal award, the winner will receive: CHF 500 A voucher waiving the Article Processing Charges (APCs) for one journal submission (subject to peer review, valid for one year) A free Academic Video Service production (no matter where the paper is published), valid for one year. An electronic certificate Participant Incentive All participants will receive a CHF 100 discount voucher for the Encyclopedia Academic Video Service. 3. Participation The event will be conducted in three stages. Submission Stage 9 February 2026 – 31 August 2026 Independent Submission Authors may create and submit video abstracts independently using their own tools and creative approach. Professional Support Option Authors who do not currently have a video abstract but intend to apply for the award may opt for the Academic Video Service, which offers a one-stop, end-to-end solution covering script development, animation, voiceover recording, and editing. Please submit your video abstract here: https://encyclopedia.pub/user/video_add?activity=b57ab0910b456a5e4eebd960867ce205 Or place your video service order here: https://encyclopedia.pub/user/video_service_order All video abstracts will be assessed by the editorial team for editorial suitability and overall quality. Submissions that meet the guidelines will be assessed equally. Voting Stage 1 November 2026 – 31 December 2026 Public voting will be conducted during this period. Voting results and video performance metrics, including views, likes, shares, and collections, will contribute to the final evaluation. Winner Announcement 2 February 2027 Final winners will be determined based on a combined assessment of public voting results and a comprehensive evaluation by the Award Evaluation Committee, which carries the primary weight in the final decision. Winners will be announced on the Encyclopedia platform and journal websites. 4. Others If you have any other questions, please contact office@encyclopedia.pub
Announcement 09 Feb 2026
Journal Encyclopedia
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Peer Reviewed
Encyclopedia 2026, 6(4), 90; https://doi.org/10.3390/encyclopedia6040090

Sociotechnical imaginaries are collectively held and institutionally stabilised visions of desirable futures that link scientific and technological development with social and political order. Developed within Science and Technology Studies, the concept highlights the co-production of knowledge, technology, and governance, showing how ideas of progress are embedded in cultural values, moral assumptions, and political priorities. These imaginaries function as normative horizons that orient innovation, legitimise policy, shape regulation, and guide clinical practice. In health and biomedicine, sociotechnical imaginaries are particularly salient, as medical innovations directly affect life, death, and embodiment. Within medical sociology, the concept has been used to analyse how technologies such as assisted reproductive technologies (ARTs), genomics, regenerative medicine, and digital health are framed through narratives of hope, responsibility, risk, and transformation. These imaginaries shape what counts as legitimate knowledge, who accesses treatment, and how ethical debates are structured, from autonomy in ARTs to individualised care in precision medicine. Imaginaries are also shaped by national and institutional contexts. Comparative research shows that the United States, Europe, and East Asia produce distinct biomedical futures, reflecting different political traditions and governance models. As an analytical lens, sociotechnical imaginaries reveal health and biomedicine as domains where futures are imagined, contested, and enacted.

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Shlomi Agmon
Encyclopedia Video provides potential readers with a tool to quickly understand what the work is about. That is important for casualreaders, whose time is thus spared, and for investedreaders, for whom it makes the decision to say "yes, I want to read the paper" much simpler.
School of Computer Science and Engineering, The Hebrew University of Jerusalem, Jerusalem 9190401, Israel
Ignacio Cea
For the video abstracts, the papers and authors could gain more visibility and increase citations. Also, it means a more diverse and interesting way of communicating research, which is something valuable in itself.
Center for Research, Innovation and Creation, and Faculty of Religious Sciences and Philosophy, Temuco Catholic University
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Thank the video production crew for making such a wonderful video. The narrations have been significantly added to the video! Congratulations on such an outstanding job of Encyclopedia Video team.
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